We help agents build their personal brand online.
Your name should come up when someone in your neighbourhood searches for a mortgage agent. We give you the subdomain, the Google presence, and the social content to make that happen.
Does Mortgage Squad help agents build their personal brand?
Yes. From day one you get a personal branded subdomain, Google Business Profile setup support, auto-published social content under your name, and FSRA-compliant ad templates. Your brand — not just the brokerage's.
Your brand toolkit — from day one
Everything in one flat fee. No separate marketing subscriptions.
Personal SEO subdomain
firstname.mortgagesquad.ca live in 24 hours. Full SEO pages for your city and niche, calculators, and a contact form that routes to you. Custom domain supported.
Google Business Profile setup
We walk you through setup in week one — category, service areas, photos, and the review sequence that starts building your Google rating from your first funded deal.
LinkedIn profile optimisation
Headline, about section, service page, featured content, and a first-90-days posting schedule. The platform where most referral partners — realtors, lawyers, planners — will find you.
Social auto-publishing
4–6 posts per week to LinkedIn, Facebook, Instagram under your name. Rate commentary, mortgage tips, market updates. Preview and edit before posting or run on autopilot.
FSRA-compliant ad templates
Google, Facebook, and Meta lead-gen ad creative reviewed for FSRA advertising rules. Licence number and brokerage name auto-inserted. Compliance flagging built in.
Brand attribution analytics
See which leads came from your subdomain, your social, your Google profile, or referrals — so you know where your personal brand is actually working.
Why this matters
Clients hire people, not logos.
In a market where borrowers start their search online, the agents who rank for ""mortgage agent [city]"" own a compounding referral advantage. A Google Business Profile with 30+ reviews and a personal website that appears in local search is more valuable than any single lead source — because it works while you sleep.
Most brokerages protect their own domain and brand. We invest in yours — because agents who build a strong personal brand stay longer, produce more, and bring other strong agents with them.
Agent branding — common questions
What the platform does, what you own, and what it costs.
What is a personal branded subdomain?+
firstname.mortgagesquad.ca — a full SEO-optimized mortgage website branded to you. Goes live within 24 hours of joining. Your photo, bio, FSRA licence number, contact form, calculators, and a blog feed populated from our content library. Maya chats on your subdomain hand off to you. You can also point a custom domain (yourname.com) at it if you own one.
Who handles my Google Business Profile?+
We walk you through the setup in your first week — category selection, service areas, first photo set, and the review-request sequence that starts accumulating Google ratings after your first funded deals. The profile is in your name, not ours. You own it if you ever leave.
What social media content gets posted under my name?+
Our content team publishes rate updates, mortgage explainers, seasonal tips, and market commentary. Each piece is auto-posted to your LinkedIn, Facebook, and Instagram with your name, photo, and contact information. You can preview and edit before it posts, or let it run on autopilot. Volume is 4–6 posts per week.
Are the ad templates FSRA-compliant?+
Yes. Every template in our library is reviewed for FSRA advertising guidelines — your licence number and brokerage name are automatically included, claims are within what FSRA permits, and we flag any edits you make that would take a template out of compliance before you publish.
Do I own my brand if I leave?+
Your Google Business Profile, your social media accounts, and your client relationships are yours. Your personal subdomain on mortgagesquad.ca cannot move with you — the domain stays with the brokerage — but your custom domain (yourname.com) is fully portable. We recommend registering your own domain early.
What does it cost to get all of this?+
All branding tools — subdomain, social auto-publishing, GHL CRM, ad library, Google Business Profile support — are included in the $150/month flat fee. No per-feature charges. During your training ramp the fee is waived, so you have the full platform from day one at no cost.
Build your brand with us.
Free to apply. $150/month flat fee (waived during training). No desk fees. Leave with 2 months' notice.